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Jordana Borensztajn

Posts by Jordana Borensztajn

The Instagram Diaries #1: From Photographer to iPhonographer

I was a professional photographer for more than a decade and my journey into the world of photography began in the same way as most pre-digital shooters; in a dimly lit black and white photography darkroom. The Magic of the Darkroom I can still smell the strong mix of chemicals that hit me every time
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Don’t Make These Mistakes With Your Online Content

When it comes to your brand’s content, quality, not quantity applies. Don’t get me wrong, consistency matters, but quality should be a top priority. That doesn’t mean you need to buy the latest and greatest digital camera to take high-quality Twitpics and YouTube videos – no, no, no. Quality means you need to offer real
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Weekly Creative Challenge #4: Say Yes To New Experiences

We all get stuck in routines and patterns. It’s so easy being a creature of habit, isn’t it? I know I’m guilty of it, big time. The downside of doing the same thing, day in and day out, is that we’re not learning anything new, which gives us limited life experiences to draw upon creatively.
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Weekly Creative Challenge #3: Schedule In Downtime

Creativity can rev us up, but it can also demand a lot of brainpower and energy. So it’s important to recharge as often as you can. I’m not a meditation guru – I could actually benefit from becoming much more Zen in life – but I understand the importance of switching off. Whether that means
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Weekly Creative Challenge #2: Don’t Critique Your Ideas

Sometimes our biggest creative enemy is ourselves. That’s right, us. You and me. We all have an inner voice that can barrack for us and help us push through tough situations, or it can feed into our fears and doubts, providing us with every reason in the world as to why we should stop in
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Weekly Creative Challenge #1: Open Your Imagination

All of the world’s best inventions, creations and innovations started with one fundamental ingredient: an idea, a hope, a dream. Someone, somewhere, said ‘What if…?’ or ‘Imagine if I could…?’ or ‘How cool would it be to…?’ Dreaming up ideas is a fundamental part of the creative process. From Facebook’s conception, to the ground-breaking iPhone,
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How To Add Humour Into Your Online Content

We can all learn to be funny. That’s right. Contrary to what most of us grow up believing, being funny is not a birthright. Like many other creative and writing disciplines, comedy is an art form. And within it, you can find formulas for comedy theory that can be uncovered, taught, and put into practice
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3 Simple Tips To Enhance Your LinkedIn Profile

As we all know, first impressions count. I don’t know about you but I judge people immediately based on the model of smartphone they use. First impressions are especially important on LinkedIn because in the absence of a handshake, an introductory coffee or a long embrace, when sizing up new companies, business opportunities and prospective
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Challenging Creative Fear

The scariest part of every creative endeavour is the moment you share your work with the world. It’s when you hold your breath, shut your eyes, and just pray your baby is well-received. (Friendly tip: Vodka helps. Lots of vodka.) This ‘moment’ doesn’t need to be a big Broadway debut. It could mean pressing publish
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Three lessons (so far) from writing my first book

Twelve months ago I decided to write a book. Along with space travel and playing Brad Pitt’s on-screen lover in a Hollywood blockbuster, writing a book has always been high on my life’s to-do list. Like all big projects we embark on, hindsight’s a wonderful thing and if I could turn the clock back, I
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